Hempel Begins New Campaign

— 12-Page Coatings Brochure Available— Hempel, the worldwide supplier of specialist coatings to the marine, offshore, container and general industries, has launched a major campaign to emphasize its reputation for quality and service. Using the slogan "Hempel's Service: That's the Spirit," the campaign is aimed at drawing attention to the steps the company has taken internally over the last six months to improve still further its back-up services to customers— particularly on the technical side.

With the help of specially appointed management consultants, Hempel identified a total of 86 individual service areas of significance.

These were formulated into an overall "service campaign" during a number of special internal service seminars held by the company at which a service coordinator was appointed for each of Hempel's 29 associate companies worldwide and given the responsibility for implementing the new service concept into his own associate company. These special service seminars were followed by a number of internal service courses that were attended by all Hempel employees— 3,000 of them worldwide.

Each Hempel company selected a number of service areas that are now being independently monitored and graded to assess performance. If a particular service area has a problem, steps are taken immediately to correct it. A different set of service areas is selected for monitoring and analyzing every quarter.

The service concept is backed by an extensive advertising campaign and distribution of literature. For further information on Hempel's products and services and for a free copy of the 12-page color brochure,

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